Location: Coorg, Karnataka
Department: Sales & Marketing
Industry: Hospitality
Work Mode: Hybrid
Experience: Minimum 5 years
Preferred Qualification: MBA / Master’s in Marketing or related field
Job Summary
We’re looking for a dynamic and results-driven Marketing Executive to lead both online and offline initiatives that strengthen Old Kent’s brand presence.
The ideal candidate is a creative strategist with a passion for luxury hospitality, brand storytelling, and experiential marketing. You will work closely with the CEO and leadership team to shape brand identity, drive revenue, and inspire a growing marketing team.
Key Responsibilities
Brand Strategy & Development
- Design and implement integrated marketing strategies to enhance brand awareness and revenue growth.
- Strengthen brand positioning through compelling storytelling aligned with Old Kent’s heritage and guest experience.
- Track market trends, competitor activities, and evolving traveler preferences to ensure a competitive edge.
Digital Marketing
- Lead digital campaigns across SEO/SEM, Google Ads, social media, email marketing, and content creation.
- Collaborate with designers and developers to maintain an engaging, conversion-focused website.
- Monitor analytics and generate insights-driven performance reports.
Offline Marketing & Partnerships
- Conceptualize and execute on-ground campaigns, brand events, and collaborations with premium lifestyle, F&B, and travel partners.
- Oversee print media, trade shows, and PR activities.
- Build relationships with travel agents, wedding planners, and corporate clients to increase visibility and bookings.
Team Leadership
- Recruit, mentor, and lead a small marketing team across digital, creative, and communications functions.
- Define KPIs, monitor performance, and foster a culture of innovation and collaboration.
Budgeting & Reporting
- Develop and manage the annual marketing budget.
- Track marketing ROI and campaign outcomes; present insights directly to the CEO.
Key Requirements
- Minimum 5 years of marketing experience in Hospitality, F&B, or Lifestyle sectors.
- Strong knowledge of digital marketing tools, analytics platforms, and offline activations.
- Proven leadership and project management abilities.
- Exceptional communication, organizational, and interpersonal skills.
- Passion for luxury travel, heritage hospitality, and guest experience design.
Preferred Qualifications
- MBA or Master’s in Marketing or a related field.
- Experience with CRM, marketing automation, and analytics tools.
- Prior work with boutique or heritage hospitality brands is an advantage.
Why Join Old Kent
At Old Kent Estates & Spa, you’ll be part of a legacy that values creativity, authenticity, and excellence. You’ll have the freedom to shape how a century-old brand connects with the modern traveler — through stories, visuals, and experiences that last beyond a stay.
To Apply, Send your resume and portfolio to HR@oldkentestates.com
About Company:
Tucked amid 200 acres of coffee-scented hills in Coorg, Old Kent Estates & Spa is an award-winning boutique retreat with a heritage dating back to the 1800s. Our estate offers discerning travelers a timeless experience — rooted in nature, wellness, and curated elegance. Every detail at Old Kent reflects quiet sophistication and the charm of plantation life.
